According to my LinkedIn profile the skill I am most endorsed for is blogging. The irony is that I have not blogged on my own personal blog since October of 2012. If my top area of expertise was blogging, NOT blogging for almost 5 months would be a career killer. So I decided, ironically, to do a blog about how the LinkedIn endorsement feature has mis-characterized my best skills.
I am a social media manager and specifically a Facebook expert. Yet my combined endorsements for “social media” and “Facebook” still don’t add up to being more than this supposed “blogging” skill. I am not saying I don’t have blogging skills. In fact, I was a bit of a pioneer in the movement of blogging for mainstream media. I had one of the first blogs launched at the Atlanta Journal-Constitution back in 2004 and the blog still continues today under another blogger. I have even taught classes on blogging. I say this to say it is a skill I have, but it is not my top skill.
I blog regularly for my side hustle but that’s because it is a requirement of the job. But even that job is about taking my Facebook skills and knowledge and making the #1 social media platform understandable for the masses.
I personally think LinkedIn endorsements have ghettoized the skills and expertise area of my LinkedIn profile. I think it makes me look bad to promote myself as a social media expert when my endorsements say I am a blogging expert. While I appreciate that people have taken a few moments out of their busy lives to essentially give me a thumbs up on some of my skills, the skills that LinkedIn puts forth to other users is questionable. I think I should be able to control which of my skills is an option for someone else to endorse.
I also don’t think endorsements hold as much weight and credibility as a true recommendation, of which I have several of those on my LinkedIn profile. Recommendations require more effort so I believe them to be more valuable than essentially the equivalent of a Facebook Like on my LinkedIn profile.
So if you are reading this and you happen to click on my LinkedIn profile, PLEASE endorse me for any other skill BUT blogging.